What Makes Community?
No. 47: Ragging on Netflix again because they are poised to kill a community they should embrace.
3 Quick Hits
TAXI: LEGO Made Kids Wait In ‘The Most Boring Room Ever,’ To Interesting Results. This was such an enlightening piece about an experiment by LEGO to understand the essence of creativity.
Information is Beautiful: Elon Musk’s $44 billion Twitter acquisition in visual context. Whether or not it happens, this is a great way to visualize big this deal is in relation to others. I’m trying to figure out how this is bigger than the Tableau acquisition by Salesforce!?
CUInsight: What if we interviewed like a five-year old? This is a fun piece … but for real. Think about how awesome this would be if we did this!
My Top Tweet Last Week
What is on your mind?
A Number to Consider: -95%
This just out of Miami: Miami’s mayor backed MiamiCoin crypto—then its price dropped 95%.
It’s true. When this coin launched back in February, it was dubbed as a way to invest in the city and potentially eliminate municipal taxes.
But since then, the value of the MiamiCoin has dropped by 95%. We know that crypto and NFTs have slowly been moving out of the Wild West stage from fad to utility and maybe this is the breaking point.
Tweet of The Week
This is a Tweet in a thread from last week’s #PopChat. The question was about the details that can go into product packaging.
My response was, “This got me thinking ... we all say a brand is what people feel ... These kinds of things are a way to inspire that feeling; IG post or not. :)”
This was Hannah’s response:
TikTok Tip
Been thinking a lot about customer connection and the data backs up the contention that focusing on the heart and the things that matter makes a deep connection. See what I mean:
Something to Consider
I have to confess something: I am a huge fan of the new Netflix show, Heartstopper. I am moved and impressed so much that I have even recommended it to a DEI group I’m involved with.
Watching it and engaging with the community online has had me thinking a lot about not only Netflix but the intersection of community with the worlds in which we weave in and out of.
By now, we all know that Netflix is in a bit of a slump. There are a few reasons for their current slump, but in my opinion it is not about advertising or even the amount of money they have been spending on original content.
What I have been thinking about is how quickly Netflix cancels hits. Rumor has it, they cancel shows when they don’t see the lift in subscribers. And while I’m not in charge of their financials and I don’t have a vote, that hurts. We have been loyal subscribers since the days of House of Cards and yet, just because I’m not re-signing up each time you make a show that we love and enjoy, you (Netflix) cancels it.
The show, Heartstopper, has me thinking about this because season two has not been ordered, and yet this show is a massive hit. Better yet, the community behind it, watching it multiple times, and talking about it on Twitter for weeks now, is strong.
There is something to be said about engaging the community and leaning into the tribe you have and not the tribe you don’t. That is the essence of a community: Giving and Receiving in a mutually beneficial relationship. Netflix has lost sight of that. Don’t do the same.