Sorry for the delay in getting this to you … went to bed last night feeling under the weather and just trying to take it easy today.
Stat: $56 Million
We have all heard of CarMax. But did you know that their content marketing machine — which hit the gas just five years ago — has driven $56 million in SEO value?
It’s true.
They take a unique approach that puts the customer at the center of all content creation and that is a lesson all marketers should take to heart. If you have taken nothing from these first 20 emails, it is that my head is always focused on the customer and their exprience from start to finish.
That’s where your head should be as well.
Tweetle-Dee
I have been a fan of Twitter (probably longer than many of my friends in the industry even knew what Twitter was). The stumble-ability has always been my favorite aspect of this platform. Aaron’s tweet is one of those and hit me as I was watching the latest episode of the Great British Baking Show.
One of the contestants (I think she was the one sent home) baked a cake … but not all the way. In the world of baking, that is bad. (Unless you’re me and love to eat batter of all kinds.) The judges were not impressed. But Aaron’s Tweet is the exception to half-baked goods. In the creative space of marketing, half-baked ideas is the magic space. It is where we can all come together with our own experiences, ideas, and dreams, and put them into something that isn’t quite finished and make something amazing together.
Half-baked cakes = bad.
Half-baked ideas = amazing.
Marketing Tip of the Week
Watch this tip come to life on TikTok.
Something to Consider
Facebook … correction: Meta is having a crisis. They don’t know who they are.
Rather, they think they do, but do we, the consumers agree?
It has lead me to think about something called The First Principle. It is something any legacy organization often has to face; especially those I spend the most of my time in these days: financial services.
There are a multitude of legacy tools, systems, and processes in play at financial institutions large and small. And through the passage of time, they have come to do things a certain way. It doesn’t mean they are the right way. It doesn’t mean it is the wrong way. It just is the way it is.
The concept of “first principle” is to look at the problem from the original step: If I could re-create the solution (or process, or ‘fill in the blank’) what would that look like?
So, if you could re-create Meta today, what would that look like? Shoot me your thoughts.