Don't Wait for Perfect; Just Go
If you wait for the idea to be perfect, it will never happen or you will simply miss the moment.
With the longest short week behind us, I hope your week is off to a great start! I’ve been head down working on a set of new videos, a new presentation, and a business offering — all the while I work to get one of my investments off the ground!
Here’s to you. Want the tl;dr? Get out of your own way and just do good work.
One Stat: 12.6 Billion
When I talk about communities driving content; driving mission, this is what I'm talking about: #BookTok
A community of book-lovers driving sales and bookstores jumping into the trend and not driving it.
The hashtag #BookTok has been viewed over 12.6 billion times and is altering not only marketing, but best-seller lists across the globe.
Think social can’t impact a business? Guess again!
Case Study: The Power of Good Strategy
Creativity in marketing is awesome. You know what is even better? A strategy that meets the moment with the creativity to support it. That's the magic.
Someone I came across recently that does just that is Alliant Credit Union. Their CEO, Dennis Devine, was recently on a podcast I like to listen to and talked about how they approach building and executing their strategy.
When he took the job during the height of the pandemic, he said, “Alliant is among the industry’s best financial service providers and we aim to serve more members with simple and rewarding digital banking.”
And he has done just that. They approach their business with the vision to provide the best service, lead forward, and get things to market.
Someone You Should Follow / Something You Should Read / Listen To
If you love great marketing and business content, give Christine Johnston a follow on Twitter.
She recently Tweeted this:
And I immediately re-tweeted it with this caption:
I always follow this advice; personally & professionally. Hell, I even proposed with this approach. I had been trying to create the perfect moment and woke up in the middle of the night and just said to myself, "Screw it. I'm doing it today." And just did it. And it worked out.
And that’s a true story. Just get going.
Thank you so much for reading along. If you have thoughts or just want to say “hi!" just reply to this message. I am always happy to chat!