How do you spend your 24 hours?
Issue No. 14: Doom-scrolling claims another victim. This time: YouTube.
I’m in New York City this morning at FinovateFall 2021. It is my first event in two years and I’m beyond excited! (If you’re here, let me know!)
There are 24 hours in a day … and wouldn’t you know it but according to app analytics firm App Annie, that is how much time (Android) TikTok users spent watching content in June of this year. Just for reference, that was more than YouTube users.
But that doesn’t mean the rain is falling down on YouTube. It means users are constantly changing their habits and TikTok has tapped into something unique in our content desires.
What does this mean for you? It means you have to adjust — depending on your strategy and your goals. But don’t bury your head in the sand while users spend 24 hours (A FULL DAY) doom-scrolling content that isn’t yours.
Did You Know?
I was recently talking with someone about email data and they said they were thinking about turning off link-tracking in their emails. I let them try to explain but their plan makes not sense to me even after listening for ten minutes.
The truth is, researchers expect marketing analytics budgets to grow by 61 percent over the next three years.
How are you planning to use data in the coming years and are you prepared for it? The next few years is going to be the wild-west in marketing; and I can’t wait!
Something to Consider
I have been spending a lot of time lately thinking about “why”.
Why does someone care?
Why should someone care?
Why would someone even listen?
Why are we in this business?
There are more but you get the picture. I am constantly asking why. When you ask why — and others like how, what, when — you get to the deeper story behind your product and service. It’s not just a shiny new app, watch, laptop, etc. It’s about the why you do what you do. Steve Jobs says it best.
What are you thinking about as we get closer to Q4? Shoot me a note, I’m curious!