June 15, 2021
Eat More Chikin.
There has long been a debate on the lack of potential for social to drive purchase. And while we all know it typically doesn’t happen in a linear way, social - just like television advertising - can and does drive to purchase.
Instagram recently announced that they were building a way for influencers to receive a portion of sales they drive. (Link to story)
So, here is your stat: Influencer marketing is expected to grow to be worth $13.8 billion in 2021. (Source)
For years, the fast food chain Wendy’s has operated a brand Twitter account we are all envious of. Don’t know what I’m talking about?
Recently, Burger King pulled a dramatic play for Pride month: they trolled Chic-fil-a, known for their less than pride-full donations in the past. (Story)
Burger King obviously wants to continue to drive interest in their products and with the endless chicken (or, Ch’King wars continuing), this is a great roast on their competitor.
Personally, I love companies using digital media in a human way. The value and ROI is always there.
Someone You Should Follow / Something You Should Read / Something You Should Listen To
This area won’t always promote something in the marketing / branding space, but it just so happens to be the case today.
Fintech Marketing Podcast: Season 2, Episode 2: “Roundtable - What does good content marketing look like?” with guests Alex Campbell, Senior PR and Comms Manager, Freetrade, Luke Richardson, Director of Brand & Comms, Pleo, and my friend and former co-worker at Vaynermedia, Eric Fulwiler, CCO, 11:FS
This is very much worth your time and even with my experience, I took a lot from this episode.
As always, thank you for your time.