Market Like a Customer
No. 38: Do not make it hard to engage with your brand.
3 Quick Takes
Business Insider: 4 ways we could actually use NFTs
Twitter: Email Marketing Fail. Again.
A Number to Consider: 43%
Gartner recently released study data that — I am willing to bet — sales teams will ignore. But you, marketers, should not.
43% of buyers prefer a rep-free buying experience
Over half of millennials don’t want to engage reps vs. a quarter of baby boomers
Only 17% of the buyer's time is spent talking to reps; the rest is on independent learning
Why does this matter and what should you do about this information?
It means you need to be smart about the sales step in the buyer’s journey. Not every moment is a sales opportunity. Most of the time, it is an education opportunity which then becomes a demand generation opportunity. Then, and only then, is it sales.
Tweet of The Week
Great advice for your career and a strategy to ensure constant inspiration:
Don’t get stuck into “shiny object syndrome”. Not sure what that is? Take a look at my 40 second explanation.
Something to Consider
Over the past six months, the marketing and media world has been head-over-heels in love with NFTs.
And for good reason. NFTs have shown a unique ability to create great communities (for dads, women, and dinos!), opportunites for unique and one-of-a-kind ownership, but also, inflated asset value with litteraly no reason for having that value.
What we are seeing now, as reported Forbes, is mainstream interest in NFTs has and continues to decline. But this moment is when the real work happens. We just went through the dot-com bust. Now that real development of Web3.0 begins.
Just look at what Steph Curry did with his NFT: He rewarded some holders of his NFT with a trip! A surprise deposit into their mobile wallet!
Keep an eye on this space … we are really just getting started.