3 Quick Takes
Jason Bradwell: A Tweet with a great podcast idea! Love outside the box thinking to drive engagement and grow community.
People.com: Something terrible happened to Ulta Beauty this weekend … and it is my worst nightmare as a marketer. Multiple people reviewed the email and no one caught it; so it was sent.
Neural: John Deere is slowly becoming one of the world’s most important AI companies. As an Iowan, John Deere is as common as Sweet Corn in August. And over the last two decades, they have remodeled their company to be focused on the future. Not a hybrid way to doing business; all eyes to the future.
My Top Tweet Last Week
A Number to Consider: 10
That is how many months Meta was committed to building a way to grow podcast communities on their Facebook app.
Ten months.
Here is the thing: Facebook is broken as a company. To think that building a tool nearly five years too late is going to suddenly re-engage the masses is hubris. They aren’t late to the party, they missed this one.
Businesses must always be focused on two key questions:
What’s next?
Who is out there?
Focus on those two, and you will find ways to grow and expand your customers rather than playing catch up.
Tweet of The Week
I love technology. And this week’s Tweet of the Week continues to drive home my love of discovery. NASA JPL tweeted a photo taken from the helicopter on Mars. Mars!
TikTok Tip
I have been seeing more and more that organizations — in their infinite wisdom — trying to either get too much out of their customers or have just made a puzzle of their user experience and therefore have made the experience complicated.
Focus on the simple.
Take a look at my TikTok where I explain this.
Something to Consider
Chris Gorman, KeyBank’s CEO was recently quoted by the Financial Brand in describing their KeyBank’s journey in their digital transformation, “We started from scratch, and instead of trying to cobble it all together, we built the back and middle office on a very flexible platform that enables us to iterate very, very quickly.”
They took the approach I wish more organizations and marketing teams would take: embrace First Principle. I use this when working with organizations because it forces groups and teams to take ideas and tear them down to their parts to help create deeper understanding to assist in rebuilding from the ground up.
Gorman continued: “We basically built a new chassis from the beginning as opposed to working with the systems and processes we already had.”
They have truly embraced the concept of the First Principle. Imagine if more organizations did this. You would virtually eliminate bad user experiences and always be focused on end goals and creating the best solution regardless of current status.