Short & Sweet; Slow & Steady
Issue No. 20: Its the four S' of marketing this week!
Stat +23%
Snap recently released their latest quarterly report and *mostly all good news on their report.
First, the bad*. In their most recent financial report, Snap said their revenue was up 57% year-over-year, but it missed the lower end of their overall guidance by a small $3 million.
But the more interesting number to me is their continued growth. Over the past few years, Snap has continued to (for the most part), report slow and steady growth. For instance, Snapchat’s growth from Q3 2020 to Q3 2021 was a strong 23%. Each of those quarters saw increases of 6.4%, 5.7%, 4.6%, and 4.4% in actve users.
They have never had the hockey stick explosion. But maybe there is something to that.
Tweetle-Dee
Randomly stumbled upon Dennard’s tweet last week about DTC email marketing and there is something here for all of us marketers whether our targets are B2C or B2B. On many levels, we are all DTC companies whether it functions that way or not. It was short and sweet, but effective.
Marketing Tip of the Week
Watch this tip come to life on TikTok.
Something to Consider
Marketing brings the leads and drives the customer experience.
Sales cultivates those leads and makes them customers.
Technology makes it all work.
It is the ultimate trifecta in business and, perhaps no triad of business units is more important to a business’ success.
That is why, in my opinion, these three “silos” must — if not reporting through the same channel — be closly aligned with shared goals.
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