Strategy Tip: People Matter
No. 36: You all get a membership!
A Number to Consider: 42%
Many companies today are spending considerable amounts of time talking about ESG (Environmental Social Governance) and DEI (Diversity Equity and Inclusion) business strategies. Both of these are important strategies for both the business and customers.
A recent study from Marketing Brew and Harris Poll showed that consumers care … a lot. And it’s not just about the environment and diversity.
They seem to actually care about: PEOPLE.
Here are the key stats:
42% of Americans said they are less likely to shop with a company that is trying to stop its employees from unionizing.
41% said the same of a company with a union on strike. Those numbers are even higher among Gen Z.
29% of respondents said they would actually be more likely to purchase from a brand with unionized employees, including 41% of millennials and 32% of Gen Z.
While those numbers haven’t reached the “majority” yet, it is telling. People matter and your customers care how you treat your people.
Tweet of The Week
Even after 15 years of consumer’s high-use of social media, many CEOs keep their heads in the sand and miss the moment.
Something to Consider
It has taken years, but more and more companies are launching membership and subscription options to businesses and industries you don’t typically think of as businesses prone to these types of products.
Just last month we saw Taco Bell introduce The Taco Lover’s Pass.
And last week, Alaska Airlines announced a flight subscription service for the West Coast. If you’re a semi-frequent traveler, this is a sweet service to buy into.
So, consider it again: How can you offer something like this in your business? I promise you, there is a way.
3 Quick Takes
Tweet from Will Allred: Business Kindness
We Are Rival: 3 Quick Ways to Become a Challenger in Your Organization
CUToday: Getting 'Real Real' With DEI