The Silver Bullet in Marketing

No. 46: Be agile and make mistakes. That is the only way to make a true impact in marketing.

3 Quick Takes

1. The Next Web: TikTok is Eating Netflix’s Lunch. This one caught my attention because I have talked often about Netflix here and here. This isn’t the end for Netflix; it’s just the start of a period where they will need to get creative.

2. Entrepreneur: The Vatican Prepares a Gallery in the Metaverse. See, even the Catholics are getting in on the action. They say they are trying to, “democratize art, making it more available to people around the world.”

3. Contently: 5 Steps to Take Your Editorial Calendar to the Next Level. Content creation is hard. But these five steps are a great starting spot to setting up your marketing team for content success.
   

My Top Tweet Last Week

I have long been vocal about how to “win” on social as a business. This is the silver bullet for me. Do it right, you have my attention and potential business. Do it wrong, and I’m not even going to try.

Richard Dedor 🇺🇦 @RichardDedor

This is simple for me: If you're on Twitter, you have no option BUT to engage. If you don't engage, that tells me you don't care. You have a free 800# that you refuse to pick up. That is all I need to know about a business. #TwitterSmarter

Madalyn Sklar  Digital Marketing since 1996 @MadalynSklar

Q2: Why should brands care about Twitter engagement? #TwitterSmarter https://t.co/oVNMvq9JG1

A Number to Consider: 81%

Social media and online communities are a way of life for marketing strategies. But when we look at the importance of each major network, some fault-lines have begun to appear.

When professionals were asked to state which social networks were important to their strategies. The majority said that LinkedIn was the most important. Here are the numbers:

1. 81%: LinkedIn

2. 77%: Twitter

3. 65%: Instagram

4. 64% Facebook

Tweet of The Week

This thread from Laura Klein was spot on. The idea of “user stories” is paramount in building journeys and content of all kinds. If you fail to understand the story of your user, you really aren’t helping them; you are focused on you. And that is the wrong lens to be looking through.

Laura Klein @lauraklein

If you ever show me a “user story” in the form of “As a user, I want to _ so that I can _” here are some of the questions I’m going to ask, so we might as well figure out the answers up front so we can skip to a set of much more interesting questions that will come later:

TikTok Tip

I got involved in a Twitter chain yesterday about marketing, goals, and measuring success and it got me thinking. I often see marketing teams setting goals, but not setting the plan to get there together. It results in this.

Something to Consider

If you're looking for the silver bullet on how to build a marketing and sales operation that drives fast and gets results faster?

It begins and ends with a "startup" mindset.

Startup organizations are built to move fast and constantly jump towards new opportunities as they present themselves. They collaborate fast and act faster. You have plans and goals, but they are ever-changing and typically 30-45 days long.

You don't worry about fitting the brand and gaining approvals. You just go. You stay within internal common-sense guidelines, but you have freedom to try and experiment.

That freedom is opportunity. Opportunity to connect. Opportunity to evolve. Opportunity to find something amazing and new simply because you had the freedom to take a chance.