To be or not to be ...
Issue No. 12: How have behaviors changed?
This past weekend my family celebrated our second “family day.” It’s the day when we officially all became a family. It’s a fun celebration and we spent it on a lake with cake, treats, and skipping rocks. Sometimes stopping to watch the ripples on the water is the most perfect way to celebrate all that life has given.
Thanks for being a subscriber. Now, onto the marketing stuff …
Stat: 50%
We all know COVID changed a lot of things: how we consume, how we shop for groceries, how we spend our free time.
You know what else changed?
What is important to people.
In a survey by Accenture, and reported in Life Reimagined, 50% of over 25,000 consumers surveyed said that the pandemic had made them rethink their personal purpose and re-evaluate what’s important to them in life.
I promise you this is going to have major repercussions with consumer behavior, loyalty, and company bottoms lines for the next decade.
Which side do you want to be on?
Did You Hear?
If you’re a sports fan, this stat is going to knock your socks off.
In Andy Murray’s first round loss yesterday at the US Open in New York City, he ran 5.29 miles; on a metal hip.
Why is this in a marketing newsletter?
It’s a fun stat to help tell a story. And that’s a tangible experience we can all comprehend. Running five miles I can understand and empathize with. Hitting a 140MPH serve is outside of my league.
Tell stories that connect.
Something to Consider
My friend Carter always hits the nail on the head with his content. We all love to talk about content and the power of fun and engaging narrative. But Carter understands that content and eye-balls is just part of the shifting equation.
We can all produce content for an audience.
But can you build a community?
What are you looking forward to this weekend? Shoot me a note!