What's in a CMO?
Issue 22: What's your Metaverse-address?
Stat: 48M, 200M, 740M
Marketing is the ultimate dance. You have to know your customers; what drives them, what motivates them, their hopes, their fears, where they have been and where they want to go.
You can’t talk to them all. But you can find the right ones on each platform and engage with them to drive your mission forward.
(tweet of the week)
It means you have to understand technology and all its nuances.
It means you have to understand a P&L, what drives the business, and where there are opportunities for more revenue.
And it means you have to understand the intricacies of content marketing, advertising, and target marketing.
That’s what being a CMO is all about in 2021.
Marketing Tip of the Week
What does this mean? Check it out on TikTok.
Something to Consider
Last week Meta (previously known as Facebook) made a big splash: they announced they were changing their name. [Facebook is still Facebook, it is just owned by a company called Meta.]
It represents what they believe is the future of their company. They believe the future of the web — what some are calling Web 4.0 — to be a shared online 3D virtual space.
I have long struggled with this concept. In fact, it isn’t new. This idea of a 3D virtual space has been around since the advent of Web 2.0 and avatar-based communities like Second Life.
And while I still don’t quite get it, the concept is interesting to think about.
Two articles re-focused my attention over the past week:
Fred Wilson, a venture capitalist from Union Square Ventures, wrote about the Metaverse, “But then I was passing by the Bright Moments NFT Gallery in Soho yesterday and there was literally a line around the block to get into the Bored Apes Yacht Club event. It seemed like there were thousands of Bored Apes NFT owners standing in line for hours to be able to hang out together in person. I texted my colleagues “I guess this metaverse thing is overrated”. […] But it does suggest to me that hanging out together online is still not quite as much fun as hanging out together in person.”
On Monday morning as I was catching up on e-mails, Rex Woodbury wrote about Gather, a cutting-edge execution of this thing we have come to call the Metaverse. It builds a manifestation of the real world for digital engagement and has a lot of use-cases, more than just being “immersive”. I have flagged Gather for a project I am working on and now that I have seen a bit of Gather, this concept of the Metaverse could be on to something rather unique.
Do I think the Metaverse will change my life and the way we do business? No. But do I think it has potential to change aspects of life and experiences? Yeah.
And that’s the fun part.