Your Marketing Has to Solve Problems

No. 40: Be your best salesperson.

3 Quick Takes

1. Fast Company: How leaders can manage ‘brilliant jerks’

2. GWI: It’s official: Gen X and baby boomers are flocking to TikTok

3. Richard Dedor: It is time to start a subscription product

My Top Tweet Last Week

Richard Dedor 🇺🇦 @RichardDedor

Anyone else excited to pick up the @wallowsmusic vinyl on Friday like me!? :D #vinylrecords

March 21st 2022

1 Retweet11 Likes

A Number to Consider: 42%

By the time you open this newsletter, the results of a LinkedIn poll question from my former team at VaynerMedia may have shifted, but as I write this, the number that stands out in this poll is 42%.

Much has been made this year (here and here) on NFTs, but lately the token craze has thankfully calmed down and gone from euphoria to calm acknowledgement that we are now in the explore-phase.

It is time to learn the power of the NFT; enter Utility.

Whether it is events, access, discounts, or something else, the true virtue of a digital asset is both financial (lifetime royalties) and utility (access to something). I believe there is still something to be said about the community and some of the DAOs recently (have you seen Links DAO?) have begun to show how powerful a unified mission can become.

But the next phase of the NFT development will be Utility.

Tweet of The Week

Shubham Dhawan 🧩 @Shubham_dhawan

Your website is your best salesperson. Ensure that the content written on it is simple to understand. You wouldn’t want your salesperson to speak in complicated jargon, would you?

March 28th 2022

7 Likes

Something to Consider

There is the buyer’s journey.

There is the seller’s journey.

These two are not equal. Not even close.

But that is the ultimate challenge. Seller’s only know and understand their own journey and they create marketing strategies to meet their own ends. A tweet from Shubbam Dhawan got me thinking about this.

I have recently been researching SaaS products for a simple challenge and the multitude of ways these companies are missing a chance to really sell me on their solutions is staggering.

Make it easy for customers to shop and see where they fall into your product. Make your product the thing that solves their needs. And make it easy to understand the price.