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Embrace the Micro Moments
Recently, &Collar brought their A-game in welcoming me to my first purchase. A little delight goes a long way.
4 hrs ago
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Richard Dedor
Does Their NFL Know Its Viewer
Weekend Reading (October 17, 2025): While not my chosen music genre, something tells me the NFL knows exactly what they are doing in selecting Bad…
Oct 18
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Richard Dedor
In Focus: Leah Smith
Leah Smith is a long-time agency veteran with massive experience in campaigns, agency life, and now, AI for marketers.
Oct 8
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Richard Dedor
1
The Branding Episode
Weekend Reading (October 3, 2025): It's the week of branding and so many things stand out in the world of brand activations, oopsies, and
Oct 4
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Richard Dedor
September 2025
Lipstick on a Pig
Weekend Reading (September 26, 2025): I thought we were done talking about Cracker Barrel, but the pig analogy was too good to pass up. Also touch on…
Sep 27
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Richard Dedor
Advertising For Experience
What began as just music-on-demand has become a major player in the digital media engagement sphere. And it is just beginning.
Sep 24
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Richard Dedor
Weekend Reading: September 19, 2025
My recap of the week: Well, I did it again. But Call Me Maybe, yesterday was my ten-year anniversary so I think you'll forgive me for being a few hours…
Sep 20
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Richard Dedor
Weekend Reading: September 12, 2025
My recap of the week: More country food and a war between in person and digital continues.
Sep 13
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Richard Dedor
Weekend Reading: September 5, 2025
My recap of the week: Chili's comes to the table while movie theaters sit empty.
Sep 6
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Richard Dedor
Brand is the balance of Past & Potential
H&R Block has embraced the future while honoring the past.
Sep 3
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Richard Dedor
August 2025
Weekend Reading: August 29, 2025
My recap of the week: branding 101, innovation, and a death blow for Target.
Aug 30
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Richard Dedor
Weekend Reading: August 23, 2025
My recap of the week: Local connection,
Aug 23
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Richard Dedor
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