Archive - Strategic Growth Lab

Core Values vs. Core Feelings

When a company disregards their values, customers will disregard them.

Jul 9 •

June 2025

May 2025

April 2025

When a CEO lives the Brand Values

Marriott CEO Anthony Capuano just earned my loyalty through his loyalty to company values (and its people).

Apr 29 •

Don't Lose Connection

How to ensure AI doesn't ruin the connection you have to your customers.

Apr 7 •

March 2025

Dove's You're More Beautiful Than You Think; 20 Years Later

This campaign will always range high on my list for two simple, but vital reasons.

Mar 22 •

AI's Place in Marketing Strategy

AI can enhance but not replace the strategy of marketing.

Mar 18 •

May 2022

What Makes Community?

No. 47: Ragging on Netflix again because they are poised to kill a community they should embrace.

May 17, 2022 •

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